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IPRs Challenges in the Construction Sector in Brazil
12. February 2024 @ 10:30 – 12:00
ELCA and the ICBUILD partners invite lighting SMEs interested in the Brazilian market to join an info session organized in collaboration with the Latin America IP SME Helpdesk and Eurochambers.
This session aims to delve into the world of Intellectual Property Rights (IPR) and the challenges European SMEs face in entering the Brazilian market. The session will provide valuable insights into the types of IPRs available, why they are crucial for SMEs, and the considerations involved in deciding whether to pursue official protection.
You can expect to learn:
– The unique challenges faced by European SMEs entering the Brazilian market when seeking registration and defense of their IPRs
– Overview of different types of IPR: patents, trademarks, and designs
– Case studies illustrating successful IPR strategies adopted by SMEs.
Participants can engage with the speakers, asking questions and seeking personalized advice.
Agenda
| 10:30 | Welcome words |
| 10:40 | Presentation of the ICBUILD project and its activities and mission in Brazil |
| 11:00 | Latin America IP SME Helpdesk – Intellectual Property Protection in Brazil |
| 11:50 | Q&A |
| 12:00 | Closure |